IPO1 Project Management Exam Version 1

Practice exam for Western Governors University WGU Exams under Western Governors University Exams (College Exams). 5 sample questions.

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Exam Questions

Question 1

A company uses shadow-reduction packaging and sponsors youth sports. Which element of the marketing mix is this?

A. Product

B. Price

C. Place

D. Promotion

Correct Answer: D
Rationale: Sponsorship and package design are promotional tools to build brand image.

Question 2

A manager asks how to control uncontrollable factors. Which term fits?

A. Product width

B. Strategy

C. Competition

D. Legal

Correct Answer: C
Rationale: Competition is an external, uncontrollable factor in marketing.

Question 3

A resort markets only to older adults. Which targeting approach?

A. Niche marketing

B. Mass marketing

C. Product mix

D. Market penetration

Correct Answer: A
Rationale: Focusing on a narrow age segment is niche marketing.

Question 4

Which action is an example of the promotion element?

A. Post new social-media content

B. Sign a new supplier

C. Host a charity gala

D. Increase retail space

Correct Answer: A
Rationale: Social-media posts are direct promotional communication.

Question 5

Which is an uncontrollable factor for a coffee shop?

A. Introduction of new blends

B. Trends in mobile-app usage

C. New cup design

D. Staff training

Correct Answer: B
Rationale: Consumer technology trends are external and uncontrollable.