NB01 C353 Sales Management Version 2
Practice exam for Western Governors University WGU Exams under Western Governors University Exams (College Exams). 5 sample questions.
Sample Questions
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Question 1
A company wants to create a customer loyalty program to increase sales. Which purpose is the focus of this company?
Correct Answer: A
Rationale: A customer loyalty program is like a warm invitation to keep customers returning, focusing on creating value and satisfaction through rewards and engagement, fostering long-term relationships to boost sales.
Rationale: A customer loyalty program is like a warm invitation to keep customers returning, focusing on creating value and satisfaction through rewards and engagement, fostering long-term relationships to boost sales.
Question 2
What distinguishes transactional selling from other types of selling?
Correct Answer: B
Rationale: Transactional selling is like a sprint to close a deal, prioritizing quick, one-off sales over building long-term relationships or customizing experiences.
Rationale: Transactional selling is like a sprint to close a deal, prioritizing quick, one-off sales over building long-term relationships or customizing experiences.
Question 3
During a teleconference meeting with the entire sales staff of a national corporation, the chief executive officer (CEO) reminds the staff of their primary goal and responsibilities. What is their primary goal?
Correct Answer: A
Rationale: The sales team's primary goal is like the heartbeat of a business, driving profitable sales to fuel revenue and growth, overshadowing tasks like budgeting or forecasting.
Rationale: The sales team's primary goal is like the heartbeat of a business, driving profitable sales to fuel revenue and growth, overshadowing tasks like budgeting or forecasting.
Question 4
What is one of the four groups of intermediaries?
Correct Answer: B
Rationale: Wholesalers are like the middle link in the supply chain, distributing goods between producers and retailers, distinct from manufacturers, developers, or end-user consumers.
Rationale: Wholesalers are like the middle link in the supply chain, distributing goods between producers and retailers, distinct from manufacturers, developers, or end-user consumers.
Question 5
A sales manager is engaged in key account management and has identified which clients are critical to the company's long-term profitability. Which action should the sales manager take to maintain these client relationships?
Correct Answer: A
Rationale: Key account management is like nurturing prized relationships, requiring customized services to maintain critical clients, ensuring long-term profitability over chasing new ones.
Rationale: Key account management is like nurturing prized relationships, requiring customized services to maintain critical clients, ensuring long-term profitability over chasing new ones.