NB01 C353 Sales Management Version 3
Practice exam for Western Governors University WGU Exams under Western Governors University Exams (College Exams). 5 sample questions.
Sample Questions
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Question 1
A company wants to create a customer loyalty program to increase sales. Which purpose is the focus of this company?
Correct Answer: A
Rationale: A customer loyalty program aims to create value and satisfaction, encouraging repeat purchases and long-term relationships. It does not focus on competitive analysis, short-term sales, or product development. This enhances customer retention and sales.
Rationale: A customer loyalty program aims to create value and satisfaction, encouraging repeat purchases and long-term relationships. It does not focus on competitive analysis, short-term sales, or product development. This enhances customer retention and sales.
Question 2
A new hire is formally assigned to shadow a senior employee in an effort to build relationships and learn company knowledge that would be instrumental in their success. Which stage of the organizational socialization model is being addressed by this action?
Correct Answer: A
Rationale: Shadowing a senior employee is an organizational effort to facilitate socialization, helping new hires learn and integrate. It is not about adjustment, employee traits, or individual tactics. This supports effective onboarding.
Rationale: Shadowing a senior employee is an organizational effort to facilitate socialization, helping new hires learn and integrate. It is not about adjustment, employee traits, or individual tactics. This supports effective onboarding.
Question 3
What distinguishes transactional selling from other types of selling?
Correct Answer: A
Rationale: Transactional selling prioritizes quick sales with minimal relationship-building, unlike relationship or consultative selling. It does not focus on connections, advisory roles, or customization. This defines its efficiency-driven approach.
Rationale: Transactional selling prioritizes quick sales with minimal relationship-building, unlike relationship or consultative selling. It does not focus on connections, advisory roles, or customization. This defines its efficiency-driven approach.
Question 4
During a teleconference meeting with the entire sales staff of a national corporation, the chief executive officer (CEO) reminds the staff of their primary goal and responsibilities. What is their primary goal?
Correct Answer: B
Rationale: The primary goal of a sales staff is to generate profitable sales, driving company revenue. Competitive analyses, budgets, and forecasts support this but are secondary. This aligns with sales objectives.
Rationale: The primary goal of a sales staff is to generate profitable sales, driving company revenue. Competitive analyses, budgets, and forecasts support this but are secondary. This aligns with sales objectives.
Question 5
What is one of the four groups of intermediaries?
Correct Answer: B
Rationale: Wholesalers are one of the four intermediary groups (along with retailers, agents, and brokers) in distribution channels. Manufacturers and consumers are not intermediaries, and developers are unrelated. This clarifies channel roles.
Rationale: Wholesalers are one of the four intermediary groups (along with retailers, agents, and brokers) in distribution channels. Manufacturers and consumers are not intermediaries, and developers are unrelated. This clarifies channel roles.